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QUEEN International

Aesthetics - Hairstyle - Fashion - Culture

Hair fashion and aesthetics - Beauty magazine




QUEEN International

Aesthetics - Hairstyle - Fashion - Culture


MARKETING

TO MAKE THE NUMBERS OR TO GIVE THE NUMBERS?
But hi! Everything well? In form? Personally it is a period in which there was room for the problems. Amusing! Because I feel me inside the energy and the enthusiasm correct to resolve them to turn them into opportunity. Think to a life without problems... who knows if would like us so much! Do you think of yes? They will be in so many to agree with you...
To school the problems were mainly those that we had with the numbers. In reality the years pass, yet the numbers and the problems keep on filling our life! What do you/they guess us the numbers with the fashion, the beauty, the image, the people's hair? Ugh, if they guess us! there are hairdressers that go crazy behind the numbers. They are almost always those that less they take care of. What do I want to say? I want to say that if don't hold under control the numbers of your saloon, risks to give the numbers; as if you start to analyze the entrances as the exits, the clients as the passages, the sales as the treatments...
then the numbers you have more probabilities to do them that to give them. By now they are almost ten years that I collaborate with the saloons of hair styles: small, great, central, peripheral, of the north, of the south... Often, too often alas, the advisor (me) you/he/she is called by one colleague of yours to analyze the strong points, the weak points and the borders of improvement of the saloon. And do you know qual it is the my first, great problem? What your colleague ignores the numbers that you/he/she has done up to that day. To the limit I am me before of the sheets written in hurry and fury, often approximate, that point out the monthly collections. But... as we have boxed them that money? Making folds or cuts? Colors or permanent? How much do we resell in the saloon? In front of these questions of mine it often lowers the most deafening silence. They tell me that “there is no time...”, that “they have not accustomed...”, that “then the finance...”; they rain justification. The best has been “better that don't know how much I work, otherwise comes me wants to stop!”. have laughed a hour. For the truth I give back now also again while I am writing you! Too strongly. What connect jokers that have!
My friends, to have under control the data is essential. It imagines a physician that is found of forehead a patient. That physician sees that the patient is badly, and he wants to help him/it. But it imagines that the patient cannot be visited, you/he/she imagines that the physician cannot proceed to a visit, neither to ask for analysis more deepened.
What of it of the patient would it be? Exact! Therefore it is necessary to know the situation. But careful to not banalizzare from a side and not to complicate too much what in reality is rather simple! You/he/she has happened me to go to the saloons where a colleague passed in precedence is made to pay fior of European to recommend of “to reduce at the most I waste him/it of product”, “to reduce the number of phone calls effected from the saloon”, and so street. I understand that many hairdressers see certain advisors with a pinch of resentment! Be superficial to think only about the numbers in optics “entrances and exits”; the numbers must be picked up indeed for understanding as the billing is composed! I clarify you because with an example.
If a saloon bewitches few, but the holder complains that a country house works, it is evident that the problem can be that we make too folds and few cuts, technical services and treatments. In this case the suggestions that I can give him, or those that he can deduce alone, are well different from those that would be if the problem were the lower part number of passages. There be people that make promotions on the fold to bewitch more, when then in reality the problem is really in the fact that too folds are made! The same thing can be worth for different other services, or the reading of the data can confirm us that owe stuffed to know more, or that little fidelizziamo the clientele... How beautiful to know what must be done and when must be done! I wish me that how much I have written here you until I/you/he/she don't induce yourself to think that to pick up the data of your saloon is complicated, because it is very simpler than can seem. In effects two tools are enough: the ficheses and twelve sheets, one for every month of the year. You chip is the tool that allows you to know what services you/he/she has made every client. Every evening, adding the data that you have pointed out on the ficheses, you have the picture of as you/he/she has gone the day. Be the moment to bring that datum in the monthly sheet and, voilà, done! Fault for every working day and at the end of the sheet you have the total ones some month. As you see it is simple and it asks for reasonable once, over how extremely profitable. Is understood what writing you well you/he/she must be deepened… you know what we do? Do we find again there to the next number here, and do we do him/it together, does it suit you?
Going, ok then, in the next number we study some winning and appropriate strategy to increase middle chip, billing and profits. This way, if the numbers already picked up them before this article, will also amuse you!

INTERVIEW

GIANNI SANCASSANI, A LIFE DEVOTED Á. THE HAIRSTYLE
Gianni Sancassani begins his/her activity forty years ago. To eighteen, child of art, participates in the first competitions for passion and with a lot of enthusiasm. Discovered by Gigi Gandini, really to that age, it participates during the years in numerous European and world competitions. With the Gandini Team it turns the world and it deepens his/her technical abilities and communicativeness. Official hairdresser of Miss Italia from thirteen years, Gianni is placed side by side in shop by his/her/their child Fabio.
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