Gamma Più
crafts blowdryers with passion

Valter Sartori

Valter Sartori


Valter Sartori, one of the fouders and general sales manager for Gamma Più started his activity 25 years ago as electric component assembler. Through the years, his desire to make his ideas come true has brought him to become one of the most important hair accessories producer for the professional market.
Chief of an innovative business, focused both on technology and sustainability, Valter is today one of the most important Hair & Beauty Businessman internationally.
Eventhough he is constantly engaged in his business, Valter is a great sportive man and a lover of long walks in contact with nature, that brings him inspirations and reflection.

GLOBElife met Valter Sartori, managing director and founder of Gamma Più who answered ou questions.

How did you experience the beginnings of your activity?

At the beginning it was very hard, from being a simple electrical components assembler to becoming a phon, plates and irons manufacturer for the professional market.

Was it a difficult transition?

The transition wasn’t easy but the desire to manufacture, to produce something that could be used, displayed, sold, your idea becoming reality, this has always fascinated me and it gave me the strength to go on for 25 years until now.

How would you describe your company?

I think and I can say with no fear that Gamma Più is an highly innovative company, that doesn’t dread about the present and who believes in a better future, we are always looking for new technologies that can improve the hairdressing environment, today more than ever neglected.

What about the commercial department?

The Gamma Più sales department consists of direct officials, professionists who believe in the Gamma Più project and that are a team.

Which is the new frontier of distribution?

More than ever Gamma Più caters to the professionists, listening very carefully to the demands and the suggestions; we follow schools, supporting the hairdressers events. All this because in these days the wholesaler no longer has the time or perhaps even the inclination to present a product, thing that requires a bit of his time; now the research is aimed to products easy to sell but, sometimes, with a low quality. This penalizes the italian production chain, the MADE IN ITALY, benefiting other types of products. I am convinced of my CREDO, QUALITY ALWAYS PAYS.

Has your company received any awards?

In 25 years we haven’t received any awards or medals to display on the bulletin board, but we have the recognition of the large companies and of the various worldwide hairdressers associations who trust our brand, our products. This to underline the level of quality achieved over the years.

Which is the best comment received by customers?

They say that Gamma Più is solid, concrete and so humble.

Communications: development or flop of Social Networks?

The social networks and the internet itself have changed and will change the commercial world, we will know everything about everyone, for better or worse. It’s a great tool to use very carefully.

Will the accessories have new weight in the service management?

The accessories are still very important especially if designed to improve the professionists work.

If you could solve a serious problem that afflicts humanity, which one would you choose?

Humanity is plagued with so many problems, I think that if each of us would looked around could see a neighbor in need. A small gesture, an help, if done by each of us, could make this world better.


Gamma Più was founded 26 years ago by four business partners who wanted to manufacture and market the highest quality professional electrical tools. With offices and production facilities in Northern Italy, the company distributes its products worldwide both under its own brand, as well as via contract manufacturing relationships.

After providing contract manufacturing services to the U.S. market for 2 decades, in March 2011, Gamma Più re-launched its branded tools to the U.S. market. Today, it seeks distribution partners who are looking for tools that are set apart by innovation, quality and style. It also continues to offer its contract manufacturing services to brands that are looking for top quality Italian tools.


Via Caduti del Lavoro 22, 25046 Cazzago San Martino (Brescia), Italy