The Alternative Hair Show is in aid of the newly formed Alternative Hair Charitable Foundation.
Over the last 30 years the Shows have raised 8.5 million for leukemia charities in the UK, Austria, Italy, Japan, Russia and USA.

The new foundation will enable us to build upon and extend the benefits of this life-saving work by supporting key projects managed by leading charities and institutions who can accelerate new treatments and spread the benefits of successful research to a wider world.

Says Tony Rizzo, Chairman of the Foundation: "This is a big step forward and we are deeply grateful to all you wonderful and generous hairdressers who have done so much and given so much over the years to get us here."