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The first Essers' initiative began in 1995, with a sculpture made by different artists who have worked all over the world (including Vidal Sassoon, Luis Llongueras, Anthony Mascolo), thanks to a donation , this work has yielded well 60000 florins..
Today the project continues and evolves in the production of paintings that are the result of creativity and energy of important Hairstylists.
The project currently involves the participation of many colleagues who sell their paintings at auction or through direct sales .
Currently, there are already as many as 32 paintings signed by the most respected professionals from around the world, ready to be sold.