ALTER EGO ITALY ❤️
hairstylists' products
MY COLOR
Permanent coloring without ammonia and PPD able to effectively respond to the needs of customers who increasingly require a more comfortable and delicate color service.Ultra-delica...
PRODUCT INFORMATION
TECHNOFRUIT COLOR
Permanent coloring without PPD able to respond effectively tocustomer needs that require a bright and long-lasting color.Delicate formulation enriched with Keratin Delivery System'...
PRODUCT INFORMATION
PASSION COLOR MASK
PASSION COLOR MASKDouble-effect dye treatment that nourishes, intensifies and tonalizes natural, colored or méches hair.Gives extraordinary brilliance to dull and dull hair, reviv...
PRODUCT INFORMATION
JUST COLOR
JUST COLORdirect gel staining without oxidation and without ammonia - acid pH Benefits: gel formula intense and bright colors quick and easy service easy-to-make ble...
PRODUCT INFORMATION
BLONDEGO - ULTRA COMFORT
BLONDEGO - ULTRA COMFORTLatest generation lightening and neutralizing for exceptional results. PURE LIGHT BLUE POWDERBlue powder bleaching for classic and precision lighteni...
PRODUCT INFORMATION
BLONDEGO - ULTRA PURE
BLONDEGO - ULTRA PURE Tonalizing and colouring products boasts high performance and offers the possibility to carry out services in extreme practicality and safety. PURE DIAMON...
PRODUCT INFORMATION
BE BLONDE - BE PURE BLONDE LIGHT CREAM
BE BLONDE is the first range of color and professional products exclusively manufactured to meet all the needs of naturally blonde hair, bleached or bleached. The range BE BLONDE ...
PRODUCT INFORMATION
CREAM COACTIVATOR
It is a stabilized oxidizing cream enriched with Garcinia Mangostana. Its rich and creamy texture contributes to making the coloring service a real treatment. To support oxidation ...
PRODUCT INFORMATION
PLASMANTE - universal undulation system
UNIVERSAL PERMING LOTIONNew undulation system formulated with cysteine and amino acids. Its delicate formulation is suitable for all hair types: natural' colored and treated. It cr...
PRODUCT INFORMATION
Egoliss
EgolissPROGRESSIVE DISCIPLINARY TREATMENTANTI-FRIZZ FOR A SMOOTH LONG-LASTING EFFECT. REDUCES VOLUME' FACILITATES BRUSHING AND STYLING IMPROVES HAIR COSMETICS MAXIMUM HY...
PRODUCT INFORMATION
URBAN PROOF COLLECTION
URBAN PROOF COLLECTIONA range dedicated to PROTECTION.Products formulated with latest generation and high-performance technologies that take care of hair and body in harmony with t...
PRODUCT INFORMATION
LENGHT TREATMENTS
LENGHT TREATMENTSdaily rituals dedicated to the care and beauty of naturally shiny, silky and vital hair lengths and tips.7 beauty rituals for the specific treatment of each hair. ...
PRODUCT INFORMATION
SCALP TREATMENTS
SCALP TREATMENTS Skin rituals are divided into 4 phases associated with specific and high-performance products. The phases: 1 - ADVICE AND PREPARATION:preparatory phase and deep ...
PRODUCT INFORMATION
B.TOXKARE LIFTING SYSTEM
A professional treatment with extraordinary filler and anti - et that, thanks to the synergy of active generation ensures effective intervention and quick, immediate results while...
PRODUCT INFORMATION
Shewonder
ShewonderA new range that breaks the rules and looks to the future through sustainability and beauty.From the heart of the earth comes SHEWONDER, the innovative beauty ritual with ...
PRODUCT INFORMATION
HASTY TOO - styling & finishing
HASTY TOO A complete and exclusive collection is an absolute must have for styling sessions' an exclusive collection and a new vision of style inspired by fashion.Designed to meet ...
PRODUCT INFORMATION
Booster
BoosterCream color enhancer, for an intense and bright color result.Compatible with all Alter Ego Italy colors. Features: Ppd-free Without Ammonia With special mix of ...
PRODUCT INFORMATION
Egobond
EgobondFortifying system that allows to protect the hair during the process of discoloration' coloring or lightening. A cosmetic treatment based on Keratin Delivery System that com...
PRODUCT INFORMATION
Utilities
UtilitiesComplete, specific and transversal technical treatment that acts on the shape of the hair, on the well-being of the skin and on the performance of the color during color, ...
PRODUCT INFORMATION