JOICO ❤️ HAIRCARE TREATMENTS

Key ingredients: Arginine, Moringa seed oil and a protective lipid. In addition to this, there is the new Smart Release Technology – a one-of-a-kind vehicle that contains 3 essential ingredients for maintaining hair health - Arginine and Keratina to strengthen the hair fiber from the inside and rosehip to protect its surface layer – in an invisible protective liposome that releases its contents with extraordinary hair repair, reinforcement and protection capabilities. Defy Damage ProSeries contains a higher concentration than JOICO's new Smart Release Technology.

DEFY DAMAGE PROSERIES 1 - color optimizer spray to protect hair fiber
First step of the salon service. A powerful, ultra-dry spray that instantly protects hair from the damage of chemical treatments, improves color storage and provides greater lift when it clears.
For professional use only. Contains a higher concentration of JOICO's Smart Release Technology.

DEFY DAMAGE PROSERIES 2 - color treatment that strengthens hair fiber
An intensive fiber strengthening treatment to help rebuild and hydrate it, for damage-resistant and healthy-looking hair in a single use.
For professional use only. Contains a higher concentration of JOICO Smart Release Technology

DEFY DAMAGE PROTECTIVE SHAMPOO - for strengthening the capillary structure and increasing color longevity
With a rich foam, this delicate daily cleanser protects your hair both in the salon and at home with ingredients that prevent damage: it quickly removes the dirt that accumulates without bursting the hair cuticola or turn off the bright color. The result are shiny, smooth and clean locks - wonderfully durable and healthy looking. SLS/SLES Sulfate

DEFY DAMAGE PROTECTIVE CONDITIONER - for strengthening the capillary structure and increasing color longevity
It restores hydration and endurance every day without weighing down the hair. Prevents and protects against daily damage, increases vital hydration, instantly untangles hair and leaves it soft, shiny and healthy-looking

DEFY DAMAGE PROTECTIVE MASQUE - for strengthening the capillary structure and increasing color longevity
Defy Damage Protective Masque works deep to infuse the hair with a brilliant defence that strengthens its structure. the result? Less breakage, more protection from thermal styling.

DEFY DAMAGE PROTECTIVE SHIELD - to protect against thermal and UV damage
A true ally of the defense against the negative effects of everyday styling, UV exposure and environmental pollution, Defy Damage Protective Shield helps prevent damage and protects against the fade of color for beautiful, vibrant and healthy-looking hair.