WELLA ❤️ HAIRCARE TREATMENTS

KOLESTON PERFECT
WELLA

With an innovative formula that takes advantage of two cutting-edge technologies. The Pure Balance reduces the formulation of free radicals and renders harmless impurities is also ...

With an innovative formula that takes advantage of two cutting-edge technologies. The Pure Balance reduces the formulation of free radicals and renders harmless impurities is also the color is uniform from root to tip. The ME + Technology reduces the risk of developing new allergiesthe color making ...

KOLESTON PERFECT INNOSENSE
WELLA

Is the first professional product for hair coloring formulated with ME +: a revolutionary new molecule that has a reduced risk of developing allergies outstanding color performance...

Is the first professional product for hair coloring formulated with ME +: a revolutionary new molecule that has a reduced risk of developing allergies outstanding color performance (quality mark European Centre for Allergy Research Foundation – ECARF). Perfect cover up to 100% of grey hair, incred...

ILLUMINA COLOR
WELLA

Is the latest professional coloring combining permanent color creative richness to a result naturally soft ' translucent and bright with an amazing hair protection. Suitable for th...

Is the latest professional coloring combining permanent color creative richness to a result naturally soft ' translucent and bright with an amazing hair protection. Suitable for those who want a color from hyper-natural effect without sacrificing the performance of permanent color in terms of perfec...

MAGMA
WELLA

Lightens and colors in a single step. Also suitable for colored hair very dark (to base 2). It is based on Oxyresistan Technology, a unique technology which, thanks to micronized ...

Lightens and colors in a single step. Also suitable for colored hair very dark (to base 2). It is based on Oxyresistan Technology, a unique technology which, thanks to micronized pigments acids resistant to oxidation, bleaching and color makes it possible to obtain in a single treatment. MAGMA allo...

KOLESTON COLOR XPRESS
WELLA

Permanent color that offers up to 100% coverage of gray hair in just 10 minutes of exposure' increasing efficiency without compromising quality. Perfect for today's customers' COLO...

Permanent color that offers up to 100% coverage of gray hair in just 10 minutes of exposure' increasing efficiency without compromising quality. Perfect for today's customers' COLOR XPRESS enables hairstylists to offer a transformative service by reducing the time women spend in the salon with less ...

Wella Blondor Plex Cream Toner
WELLA

BlondorPlex™ Cream Toner from Wella Professionals enhances blonde hair in record time. Thanks to the integrated Plex technology, the bridges of the hair fiber are rebuilt for a p...

BlondorPlex™ Cream Toner from Wella Professionals enhances blonde hair in record time. Thanks to the integrated Plex technology, the bridges of the hair fiber are rebuilt for a perfect blond in just 5 minutes. Reducing breakage during detangling, this cream toner provides a silky feel and a glossy...

COLOR FRESH CREATED
WELLA

COLOR FRESH CREATE gives complete custom colors combinations pastel's beautiful effects with natural loss of intensity for each wash (up to 20 washes). Zero hedge: shades as well. ...

COLOR FRESH CREATE gives complete custom colors combinations pastel's beautiful effects with natural loss of intensity for each wash (up to 20 washes). Zero hedge: shades as well. shades: a comprehensive palette of expressive colours with special 12 1 intense and permanent neutral shades: FULL YELL...

COLOR TOUCH
WELLA

Wella Professionals Color Touch Its ammonia-free formula is now also vegan and with Metal Purifier ensuring a vibrant and luminous color and a result faithful to the tone regard...

Wella Professionals Color Touch Its ammonia-free formula is now also vegan and with Metal Purifier ensuring a vibrant and luminous color and a result faithful to the tone regardless of the condition of the hair. With up to 85% ingredients of natural origin' its demi-permanent formula offers a ...

COLOR
WELLA

COLOR FRESH direct coloring Color Fresh is the action film-forming cosmetic highlighters, without ammonia. Ideal for those approaching for the first time, to color, to cover the...

COLOR FRESH direct coloring Color Fresh is the action film-forming cosmetic highlighters, without ammonia. Ideal for those approaching for the first time, to color, to cover the first white hair colors for men or for those who like to keep their color but adding a touch bright and shiny. With its...

EOS
WELLA

EOS follows the nuances and reflections of the client's natural color for a natural result. The EOS formula achieves greater color intensity than authentic plant-based colors' up t...

EOS follows the nuances and reflections of the client's natural color for a natural result. The EOS formula achieves greater color intensity than authentic plant-based colors' up to 50% gray hair coverage' and even more with regular use on the length and ends. EOS lasts up to 15 shampoos and increas...

SHINEFINITY
WELLA

SHINEFINITY is also designed for young women who' without resorting to permanent color' want to experiment with their hairlook and enhance their natural color' obtaining a transluc...

SHINEFINITY is also designed for young women who' without resorting to permanent color' want to experiment with their hairlook and enhance their natural color' obtaining a translucent result with zero damage and zero commitment. An innovative and safe way to create a new version of yourself' natural...

BLONDOR MULTI BLONDE GRANULES
WELLA

Allows to create the purest, bright and brilliant blonde, coming to lighten up to 7 tones. Ideal for all techniques of discoloration, possesses a particular fragrance the coconut, ...

Allows to create the purest, bright and brilliant blonde, coming to lighten up to 7 tones. Ideal for all techniques of discoloration, possesses a particular fragrance the coconut, making it more pleasant treatment. directions for use: mix with the oxidant in variable ratio from 1.5 to 1:1:1 and lea...

BLONDOR-SOFT BLONDE CREAM
WELLA

Gentle to the skin, reduces the phenomenon of hair breakage. The Active Lipids surround the hair shaft, protecting it from moisture loss. Up to 7 levels of lift. Recommended for te...

Gentle to the skin, reduces the phenomenon of hair breakage. The Active Lipids surround the hair shaft, protecting it from moisture loss. Up to 7 levels of lift. Recommended for techniques to root....

BLONDOR-EXTRA COOL BLONDE POWDER
WELLA

Not just a lightening ' but rather a unique blend of brightening and colour for a blond visibly clearer and fresh. Up to 7 levelsof lift. directions for use: to use pure or as sup...

Not just a lightening ' but rather a unique blend of brightening and colour for a blond visibly clearer and fresh. Up to 7 levelsof lift. directions for use: to use pure or as support to MULTI BLONDE POWDER. Suitable for pre-treated hair color (from 4-8 tones) and not....

BLONDOR-FREELIGHTS POWDER
WELLA

Its innovative technology Actifuse Network with flexible Acrylic polymers ensures extreme precision and reliability in application techniques carried out by hand. Simple and flexib...

Its innovative technology Actifuse Network with flexible Acrylic polymers ensures extreme precision and reliability in application techniques carried out by hand. Simple and flexible application allows texture traction. Lightens up to 7 tones. directions for use: mix with the activator in relation ...

BLONDOR MULTI BLONDE
WELLA

MULTI BLONDE POWDER is a dust-free bleaching powder-free technology with anti-yellow molecules. Thanks to its innovative technology Tri-Lightening Complex with anti-yellow molecul...

MULTI BLONDE POWDER is a dust-free bleaching powder-free technology with anti-yellow molecules. Thanks to its innovative technology Tri-Lightening Complex with anti-yellow molecules, allows you to create pure, bright and absolutely brilliant blond. Lightens up to 7 tones. Its creamy texture makes i...

BLONDOR-BLONDE SEAL & CARE
WELLA

Conditions by lightening the hair and gives shine. Essential post-clearing treatment, specifically formulated for lightened hair thathave a particular pH, gives Baker great bright...

Conditions by lightening the hair and gives shine. Essential post-clearing treatment, specifically formulated for lightened hair thathave a particular pH, gives Baker great brightness....

BLONDOR-BLONDE STREAKS
WELLA

Whitener at progressive development recommended for foil techniques. Auto-control system for a consistent and reliable discoloration. Ammonia-free....

Whitener at progressive development recommended for foil techniques. Auto-control system for a consistent and reliable discoloration. Ammonia-free....

COLOR TOUCH EMULSION
WELLA

COLOR TOUCH PLUS Designed to work with their cream color, and COLOR COLOR TOUCH TOUCH PLUS, ensure ease of use and excellent performance. Enriched with moisturizing agents and s...

COLOR TOUCH PLUS Designed to work with their cream color, and COLOR COLOR TOUCH TOUCH PLUS, ensure ease of use and excellent performance. Enriched with moisturizing agents and surfactants, ensuring the utmost delicacy and an effective development of color pigments even at low volumes. box: 1000...

Welloxon PERFECT - oxidant cream
WELLA

Welloxon PERFECT is the oxidant cream that achieves superior color results. Thanks to StabilKomplex the basis of its wording, Welloxon PERFECT guide evenly transfer of oxygen th...

Welloxon PERFECT is the oxidant cream that achieves superior color results. Thanks to StabilKomplex the basis of its wording, Welloxon PERFECT guide evenly transfer of oxygen throughout the shutter speed, allowing the coloring harmonious development. The use of Welloxon PERFECT in combination wit...

CREATINE WAVE
WELLA

Corrugation system available in two variants:- N: for normal to resistant hair (natural' coarse and resistant)- C: for coloured and sensitised hair (lightened' coloured' with perm)...

Corrugation system available in two variants:- N: for normal to resistant hair (natural' coarse and resistant)- C: for coloured and sensitised hair (lightened' coloured' with perm)HOW TO USE: wash your hair with a Wella shampoo and gently pat dry with a towel. Dry your hair. Once the hair is wrapped...

CREATINE CURL
WELLA

Corrugation system available in two variants:- N: for normal to resistant hair (natural' coarse and resistant)- C: for coloured and sensitised hair (lightened' coloured' with permH...

Corrugation system available in two variants:- N: for normal to resistant hair (natural' coarse and resistant)- C: for coloured and sensitised hair (lightened' coloured' with permHOW TO USE: wash your hair with a Wella shampoo and gently pat dry with a towel. Dry your hair. Once the hair is wrapped ...

LINE texturize
WELLA

WELLA PROFESSIONALS texturize represents a new generation of styling products long lasting. The innovative Flexi -Protect technology with cationic polymers repairs and protects th...

WELLA PROFESSIONALS texturize represents a new generation of styling products long lasting. The innovative Flexi -Protect technology with cationic polymers repairs and protects the hair during treatment, let them flexible for styling different every day. The positive charges of the polymers are att...

CREATINE STRAIGHT
WELLA

Straightening system that makes silky smooth hair soft and disciplined for a very versatile daily styling.Available in 3 variants:- C: smoothing cream for colored and sensitized ha...

Straightening system that makes silky smooth hair soft and disciplined for a very versatile daily styling.Available in 3 variants:- C: smoothing cream for colored and sensitized hair- N: Smoothing cream for normal to durable hair- H: smoothing cream for lightened and very damaged hairHOW TO USE: bef...

FUSION REPAIR SPA
WELLA

Fusion Repair Spa to amino acids of silk offers a high-quality intensive repair treatment lasts 15 minutes....

Fusion Repair Spa to amino acids of silk offers a high-quality intensive repair treatment lasts 15 minutes....

INVIGO SUN
WELLA

INVIGO SUN is the Sun-Blendtechnology solati. Formulated with Pro vitamin B5, which gives ultra-moisturizing after sun exposure, vitamin E, to protect hair from damage caused by th...

INVIGO SUN is the Sun-Blendtechnology solati. Formulated with Pro vitamin B5, which gives ultra-moisturizing after sun exposure, vitamin E, to protect hair from damage caused by the Sun and a light fragrance orange flower, which gives it a pleasant freshness.The line consists of three products: -...

SP - SYSTEM PROFESSIONAL
WELLA

• COLOR SAVE line The line is designed to ensure absolute protection of the color. Thanks to the formulation with Polyquaternium -7, pro-vitamin B5 and beeswax, it helps to fi...

• COLOR SAVE line The line is designed to ensure absolute protection of the color. Thanks to the formulation with Polyquaternium -7, pro-vitamin B5 and beeswax, it helps to fix the pigments of color ; filters perform the necessary protection from UV rays, olive leaf extract prevents color fadin...

WELLA PROFESSIONAL CARE
WELLA

• Line BRILLIANCE The line of hair products that contain an innovative technology : Triple- Blend Technology, a combination of three polymers with low molecular weight for a s...

• Line BRILLIANCE The line of hair products that contain an innovative technology : Triple- Blend Technology, a combination of three polymers with low molecular weight for a softness and shine that stands out. Brilliance brings color to a whole new dimension of exceptional luster, seductive sof...

WELLA PROFESSIONAL CARE - Linea BALANCE
WELLA

• BALANCE Linesoothes and refreshes the skin softens 'Is available in the following versions:• ANTI DANDRUFF• Soothing for sensitive skin• Refreshing to encourage natural h...

• BALANCE Linesoothes and refreshes the skin softens 'Is available in the following versions:• ANTI DANDRUFF• Soothing for sensitive skin• Refreshing to encourage natural hair growth REVITALIZING SHAMPOO REFRESHRefreshes and invigorates the skin is fresh and leaves hair full of vitality s...

WELLA PROFESSIONAL CARE - Linea ENRICH
WELLA

• ENRICH-for dry hairRepairs and protects hair and exploited ' leaving it full of vitality.Special ingredients: extract of silk and shea butter.-ARE VELVETY HAIRS FROM BASE TO EN...

• ENRICH-for dry hairRepairs and protects hair and exploited ' leaving it full of vitality.Special ingredients: extract of silk and shea butter.-ARE VELVETY HAIRS FROM BASE TO ENDS-INCREDIBLE SOFTNESS-THE EXCLUSIVE FRAGRANCESTwo formulations for normal to fine HAIR and THICK HAIR MOISTURIZING S...

weDO/
WELLA

new eco-ethical, natural and sustainable brand for a complete hair treatment with advanced performance An eco-ethical brand with a mission: to offer natural, vegan, cruelty free...

new eco-ethical, natural and sustainable brand for a complete hair treatment with advanced performance An eco-ethical brand with a mission: to offer natural, vegan, cruelty free and 100% recyclable products. A brand that is the emblem of a new participatory and responsible way of thinking about p...

ULTIMATE SMOOTH
WELLA

New multifunctional haircare routine that softens' brightens and nourishes the hair from the inside out' with immediate and lasting results.- Nourished hair in 30 seconds- Up to 85...

New multifunctional haircare routine that softens' brightens and nourishes the hair from the inside out' with immediate and lasting results.- Nourished hair in 30 seconds- Up to 85% softer hair- 96 hours of anti-frizz effect- Silky effect brightness UV & heat protectionPATENTED TECHNOLOGYPioneering ...

ULTIMATE REPAIR
WELLA

Repair treatment from the inside to the outside of the hair in just 90 seconds.The inspiration for this technology comes from the skin' which has the ability to repair itself from ...

Repair treatment from the inside to the outside of the hair in just 90 seconds.The inspiration for this technology comes from the skin' which has the ability to repair itself from damage in two ways: regeneration of new cells from the inside and the restoration of a protective barrier on the outside...

SP - SYSTEM PROFESSIONAL
WELLA

JUST MEN - styling A dedicated line specifically for styling and finishing. The products include : CREAM WAX A wax cream. Defines hairstyle enhances the natural shine of the h...

JUST MEN - styling A dedicated line specifically for styling and finishing. The products include : CREAM WAX A wax cream. Defines hairstyle enhances the natural shine of the hair. The hairstyle can be reshaped. box: 75 ml bottle dispenser. EXTRA STRONG GEL An extra strong hold gel, leaves n...

LINE BRILLIANCE
WELLA

line BRILLIANCE develops the sensory quality of the products : • look at the exceptional luster color • touch the seductive softness • hear exclusive fragrances Its formula ...

line BRILLIANCE develops the sensory quality of the products : • look at the exceptional luster color • touch the seductive softness • hear exclusive fragrances Its formula contains special ingredients such as diamond powder and extract of orchid SERUM PROTECTION COLOR BRILLIANCE Serum with...

LINE BRILLIANCE
WELLA

line BRILLIANCE develops the sensory quality of the products : - Look at the exceptional luster color - Touch the seductive softness - Hear the exclusive fragrances Its formula co...

line BRILLIANCE develops the sensory quality of the products : - Look at the exceptional luster color - Touch the seductive softness - Hear the exclusive fragrances Its formula contains special ingredients such as diamond powder and extract of orchid MOUSSE FOR COLORED HAIR RINSE FREE Delicate m...

SP - SYSTEM PROFESSIONAL
WELLA

POLISHING TECHNOLOGY The line includes 9 System Professional Styling valuable references for a sparkling look. The exclusive technology SP POLISHING TECHNOLOGY, thanks to specia...

POLISHING TECHNOLOGY The line includes 9 System Professional Styling valuable references for a sparkling look. The exclusive technology SP POLISHING TECHNOLOGY, thanks to special oils, treating substances and polymers of different texture, acts filling the gaps that are found on the surface of th...

PREPARATION
WELLA

ELEGANT SHAPE Mousse support and volume. Donate tight body and long lasting hairstyle. Improves combing hair. Protect from moisture and heat of the dryer. Without alcohol. 300 m...

ELEGANT SHAPE Mousse support and volume. Donate tight body and long lasting hairstyle. Improves combing hair. Protect from moisture and heat of the dryer. Without alcohol. 300 ml. POLISHED WAVES Cream for curly hair. Vitality and elasticity to curls, gives body and structure. Defines and contr...

DEFINITION
WELLA

SATIN POLISH Creamy smooth effect. Seal with an anti -frizz, gives softness to the hair. Definition and structure for a pearlescent sheen. 75 ml. REFINED TEXTUR Modeling cream...

SATIN POLISH Creamy smooth effect. Seal with an anti -frizz, gives softness to the hair. Definition and structure for a pearlescent sheen. 75 ml. REFINED TEXTUR Modeling cream. For flexible styling cream strong hold with a matt effect. Allows you to create any style and is reshaped at all times...

VELVET AMPLIFIER
WELLA

• WET LINE A new range of styling products divided according to different levels of grip, from softer to harder, and structure according to the time of application for ease of...

• WET LINE A new range of styling products divided according to different levels of grip, from softer to harder, and structure according to the time of application for ease of use. - VELVET AMPLIFIER The revolutionary trainer styling with high power smoothing. A trainer for styling. Holding:...

VELVET AMPLIFIER
WELLA

• DRY LINE The new line for the Wella Professional Styling : DRY is used on dry hair to shape or define the details. SMOOTH BRILLIANCE - cream polish. Holding: 1 THERMAL ...

• DRY LINE The new line for the Wella Professional Styling : DRY is used on dry hair to shape or define the details. SMOOTH BRILLIANCE - cream polish. Holding: 1 THERMAL IMAGE - spray thermo-protected. Seal: 2 Create a defense and helps to protect the hair during the fold, protecting them...

VELVET AMPLIFIER
WELLA

• FINISH LINE MIRROR POLISH - shine serum. Holding: 1 Serum concentrated to give light to a corrugated or smooth styling, giving a natural hold with anti-frizz effect. FLEX...

• FINISH LINE MIRROR POLISH - shine serum. Holding: 1 Serum concentrated to give light to a corrugated or smooth styling, giving a natural hold with anti-frizz effect. FLEXIBLE FINISH - working spray no gas. Seal: 2 Good resistance to finalize styling in a creative way. DYNAMIC FIX - creat...

EIMI LINEA TEXTURE
WELLA

Gels, waxes, modeling pastes and sprays to sculpt, shape and fix short hair. BOLD MOVE texture cream matte effect Sealing level 2Perfect for creating casual looks with a light ...

Gels, waxes, modeling pastes and sprays to sculpt, shape and fix short hair. BOLD MOVE texture cream matte effect Sealing level 2Perfect for creating casual looks with a light hold and matte effect. Formulated with Carnauba wax from Brazil. PEARL STYLER styling gel Sealing level 3High definiti...

SP - SYSTEM PROFESSIONAL
WELLA

line System Professional Styling includes 9 valuable references for a sparkling look. The exclusive technology SP POLISHING TECHNOLOGY, thanks to special oils, treating substances...

line System Professional Styling includes 9 valuable references for a sparkling look. The exclusive technology SP POLISHING TECHNOLOGY, thanks to special oils, treating substances and polymers of different texture, acts filling the gaps that are found on the surface species of the hair, restoring t...

INVIGO: BRILLIANCE BOOSTER
WELLA

The blend Color Brilliance-Blend ™ makes that encapsulated with copper molecules retain their bright color. TheHistidine and vitamin E help to control the oxidation process after...

The blend Color Brilliance-Blend ™ makes that encapsulated with copper molecules retain their bright color. TheHistidine and vitamin E help to control the oxidation process after staining and protect the color. The lemon caviar is known because it contains different antioxidants and vitamins. d...

COLOR.ID
WELLA

COLOR.ID is a revolutionary product which only added to the colors and KOLESTON PERFECT LIGHT COLOR, acts as a flexible barrier, separating and protecting the different color shad...

COLOR.ID is a revolutionary product which only added to the colors and KOLESTON PERFECT LIGHT COLOR, acts as a flexible barrier, separating and protecting the different color shades applied to the hairdresser for a result from the effects of multi-colored incredibly natural and bright. A small amou...

LUXE OIL SYSTEM PROFESSIONAL
WELLA

The new Elixir reconstruction, with exclusive Transform Technology, makes hair instantly smooth, soft and shiny without greasing. Just a few drops of OIL SYSTEM PROFESSIONAL LUXE ...

The new Elixir reconstruction, with exclusive Transform Technology, makes hair instantly smooth, soft and shiny without greasing. Just a few drops of OIL SYSTEM PROFESSIONAL LUXE oriental, floral fragrance to provide a benefit to the instant dry hair, stressed or damaged. Transform the texture of t...

WELLA PROFESSIONALS CARE LINE SERVICE
WELLA

LINE SERVICE The online service of Wella Professionals is the range for the specialists of the technical service in the salon. Results: - SPLENDOR OF TREATED HAIR - MOTION AND F...

LINE SERVICE The online service of Wella Professionals is the range for the specialists of the technical service in the salon. Results: - SPLENDOR OF TREATED HAIR - MOTION AND FLEXIBILITY - EXCLUSIVE FRAGRANCES The range of products ensures SERVICE : • unique formulas for professional use; • ...

WELLA PROFESSIONALS CARE
WELLA

PRE -GUARD PROTECTIVE SKIN Cream formulation, easy to apply and remove, helps to protect the skin absorption of color cosmetics. Special ingredient : Extract of orchid. ...

PRE -GUARD PROTECTIVE SKIN Cream formulation, easy to apply and remove, helps to protect the skin absorption of color cosmetics. Special ingredient : Extract of orchid. ...

WELLA PROFESSIONALS CARE
WELLA

TREATMENT POST - COLOR : Post- color treatment that protects and enhances the result of the color service. It works in 5 minutes. Following recommend the balm or treatment desir...

TREATMENT POST - COLOR : Post- color treatment that protects and enhances the result of the color service. It works in 5 minutes. Following recommend the balm or treatment desired. Special Ingredient : Orchid Extract. ...

MAXXIMUN
WELLA

MAXXIMUN SHAMPOO shampoo to reinforcing action Deep cleanses and helps to strengthen the hair. It contains caffeine, which optimizes the functions of the scalp. Prepare the ha...

MAXXIMUN SHAMPOO shampoo to reinforcing action Deep cleanses and helps to strengthen the hair. It contains caffeine, which optimizes the functions of the scalp. Prepare the hair and scalp treatment application Maxximum Tonic. Dermatologically tested. Main Ingredients : Panthenol : vitamin B gro...

SP - SYSTEM PROFESSIONAL
WELLA

JUST MEN PIGMENT MOUSSE - tone -on-tone For a quick touch-up and natural pigment colors MOUSSE hair fast with a quick and simple application. Among the nuances : PIGMENT BLAC...

JUST MEN PIGMENT MOUSSE - tone -on-tone For a quick touch-up and natural pigment colors MOUSSE hair fast with a quick and simple application. Among the nuances : PIGMENT BLACK MOUSSE : delicate mousse in a natural way to return to the black color in all its shades. box: 60 ml bottle. MOUS...

SP - SYSTEM PROFESSIONAL
WELLA

JUST MEN - SUB -00 A dedicated line styling that most soothes the skin and revitalizes. JELLY TONIC Energizing tonic gel. Gives optimum hydration and new vitality to the hair...

JUST MEN - SUB -00 A dedicated line styling that most soothes the skin and revitalizes. JELLY TONIC Energizing tonic gel. Gives optimum hydration and new vitality to the hair and skin. box: 175 ml tube. SHAMPOO GEL PASTE For refreshing and energizing hair and body. Provides moisture to sk...