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“Lover They by Project X 2021 is inspired by a vibrant modern-day view of Punk that’s intrinsic with the 1980’s subculture Buffalo. Whilst capturing the essence of the Punk and Buffalo movements the Project X Team have evolved the themes, adding a contemporary update. Lover They is our take on an eclectic group of individuals celebrating unity through diversity and inclusion, it’s a melting pot of culture’s that blur the lines of historical labels.”

Sam Burnett, Project X Team Leader

-CREDITS-
Art Direction: Sam Burnett
Hair: PROJECT: X 2021
Photographs: Ben Hards
Styling: Masha Mombellie
MUA: Coco Hirani
Sponsor: Kao Salon Division
Products: Goldwell and KMS

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The collection is inspired by Byzantine art with all the richness of its details and elements.
It is also a vindication of craftsmanship by designing thousands of strands of hair, a technical and creative achievement for Ryuta Tomono.
When we contemplate the images, we perceive them as sculptures. For creating them, the hairdresser has modelled and used 3D printing for an impeccable and surprising fusion between art and hair.
The looks represent the dichotomy between night and day.

On the one hand, the world overflowing with the brightest light from the sun and, on the other, the one that is submerged in the darkness of the night illuminated only by the light of the moon and the stars. All expressed through the hair that adopts the necessary force to convey his message.

To achieve this amazing work, BLGV, as art director, ASUKA as makeup artist ASUKA and Daiki Nakamura as photographer have joined forces, merging their talents.

-CREDITS-
Hair: Ryuta Tomono @ryuta_tomono
Hair Assistant: Daisuke Tanimoto, Kanta, Yohei Aok
@tanimoto.daisuke1994; @kyfrom2014; @ooooooyohei
Photography: Daiki Nakamura @daikinakamuraphotography
MUA: ASUKA @hairmake.asuka
Styling: BLGV @e.blgv
Models: Gold image model Keren Louis @kerenlouisofficial, Black image model, Alyona.B @aryon_jp

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-CREDITS-
Hair: Russell Eaton art Team - Daniel Couch, Stephanie Fielding,
Jade Norman & Robert Eaton
Art Direction: Robert Eaton
Products: Wella Professionals
MUA: Anna Wild
Photography: Ben Ottewell & Danny Mendoza

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This collection aims to cross the boundary between the two contrasting meanings of the word graphic – a visual artistic design or a strong vivid description.
Each of the looks uses precision cutting, complex colouring and textures to create a perfectly defined artistic shape.
At the same time, the make-up, black and white styling and the strong monochrome design backdrop
gives the hair the strongest voice in image.

-CREDITS-
Hair: Rodrigo Araneda
Photography: Martin Tremblay
MUA: Marika D'Auteuil
Stylist: Sandra Bernard & Ariane Simard
Products: Denman
Images: FPA

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The inspiration for this collection has come from being locked up!
All we wanted to do was go out out.
Dance! Pose!
This collection captures this with the bang on 70’s trend meets 2021. Think studio 54 … but with smart phones. 70s inspired shapes and styling with modern but nostalgic colour.

-CREDITS-
Hair: ROAR Hair and Beauty Team / Courtney Cockburn
MUA: Amy Hendry Hughes / Lauren Mathis
Photography: Aga Urbansk / Richard Miles

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"When creating this collection we took inspiration from the catwalk. We wanted the collection to have a high end, expensive and designer feel, like that of Givenchy and YSL, but we also wanted it to have a very funky and fun spirit. The collection showcases a number of hair styling and cutting looks, alongside some beautiful colour placement to enhance the finished styles."

Rainbow Room International Artistic Team

-CREDITS-
Hair: Rainbow Room International Artistic Team
Photographer: Michael Young
MUA: Kirsten Baillie
Stylist: Detroit Law

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“PROJECT: Men collaborated with Wahl to create a collection of images that are editorial but a bit different to what you normally see. 2021 was a great year for football, so we took inspiration from the guys on the terraces.”

Simon Shaw, art direction

-CREDITS-
Hair: Project: Men 2021
Art Direction: Simon Shaw, Wahl Global Artistic Director
Photographs: Ayo Banton
Project Leader: Jonathan Andrew
Styling: Dynamite Terrace Menswear
Sponsor: Wahl

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"This is a fashion collection in which patterns of both clothes and hair refuse the predictable and expected. Color, like textures, suddenly erupts, reproducing an impression and treating hair as a fabric. As a whole, the image seems woven between geometries and threads, confusing the origin and without making clear which color or cut came first."

Pelsynera

-CREDITS-
Hair: Pelsynera @pelsynera
Photography: Oliver Viladoms @oliver_viladoms_studio
Retouche: Oliver Viladoms @oliver_viladoms_studio
MUA: Pelsynera @pelsynera
Styling: Laura García Baena @baenalauragarcia
Models: Marta Sierra @martasierra12
Inma López @inmalopezinsta
Designer: Laura García Baena @baenalauragarcia

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“Our Paradise collection oozes texture and glamour and reflects our combined experience, creativity and teamwork coming together to create beautiful images.”
Alison Adams and Martene Mallett
Wales & South West Hairdressers of the Year

-CREDITS-
Hair: Alison Adams and Martene Mallett, MODE Hair, Chipping Campden
Make-up: Roseanna Velin
Styling: Magdalena Jacobs
Photographs: Richard Miles

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“Our 2021 campaign is a versatile, face-framing haircut designed to reduce weight, adding more volume and shine to the hair by reducing split ends and smoothing the cuticle. It’s ideal for mid-lengths and is the perfect summer cut for wavy, curly or straight hair. This haircut is all about releasing tension of weight at the front of the haircut. It is cut with structure and versatility in mind so clients can wear it in a variety of ways.”

Noel Halligan, NOCO Hair, Bristol

-CREDITS-
Hair: Noel Halligan and Corey Taylor at NOCO Hair, Bristol
Make-up: Shari Knowles
Photography: Amanda Thomas

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