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The collection explores a collision of eras and attitudes,
where Marie Antoinette meets punk.
Inspired by a visit to the Marie Antoinette exhibition in London and the raw,
contemporary energy of Dreaming Eli at London Fashion Week,
the vision was to reinterpret historical femininity through a modern,
rebellious lens.

Hair: Pauline McCabe
Collection: The Velvet Rebellion
PH: Andre O'Toole
Mua: Hendra Widjaja
Stylist: Teagan Sewell

La Creator Economy è entrata in una nuova fase di maturità,
se fino a poco tempo fa il numero dei follower
rappresentava il principale indicatore dell'influenza digitale,
oggi sono la qualità dei contenuti,
la fiducia costruita con la community,
le competenze
e l'autorevolezza a determinarne il valore.

In un ecosistema sempre più competitivo,
l'attenzione è oggi la risorsa più scarsa.
Nell'ultimo anno le visualizzazioni medie
per contenuto sono diminuite del -29,9%
e le interazioni del -27,7%.

Allo stesso tempo continua a ridursi il peso della fanbase
sempre più influenzata dagli algoritmi delle piattaforme.

Mentre i "veri creator verticali"
confermano performance superiori
premiando competenza e specializzazione.

Audacity by Jenni Tarrant is a bold collection that celebrates
courage, individuality, and creative freedom.
Through strong silhouettes, striking textures, and expressive colour,
it challenges conventional beauty standards
while showcasing precision craftsmanship.
The collection embodies confidence, resilience,
and the fearless pursuit of artistic innovation,
encouraging hairdressers to embrace originality
and push beyond their creative limits.

Hair: Jenni Tarant
Collection: Audacity
Ph: Andrew O'Toole
Mua: Kylie O'Toole
Styling: Catherine V.

Frontier is a celebration of fearless evolution
and creative progression.
Pushing beyond convention, it combines precision
cutting, texture, styling, and colour
to inspire hairdressers to continuously evolve with
confidence, creativity, and purpose.

Hair: Bernadette Beswick
Collection: Frontier
PH: Andrew O'Toole
Mua: Kylie O'Toole
Styling: Catherine V.

Hair: Intercoiffure Romania
Collection: Geometrica

“Inspired by the Japanese art of KINTSUGI,
my collection explores the idea that in a world
where we are in pursuit of perfection,
we often overlook just how beautiful the imperfect can be.
There has to be cracks in most things, otherwise how do we let the light in.”
David Corbett

Hair: David Corbett
Collection: Fracture
Make-up: Roseanna Velin
Styling: Magdalena Jacobs
Photographer: Richard Miles

This collection explores the elegant decay of a noble past,
reimagined through bold cuts and deliberately dishevelled beauty.
Inspired by the troubled dreams of a declining empire,
it blends decadence, chaos, and twisted elegance
into a vision of beauty beyond perfection.

Hair: Anne Veck
Collection: Lunatic Fringe

The inspiration for creating Refined Rebellion
came from 80s punk,
which saw the evolution of late 70s punk
into the experimental post-punk new wave movement.

David Bowie was influential during this period,
offering a blueprint for reinvention and
blurring the lines of gender that directly inspired
the post-punk and new wave artists.

Hair: Rainbow Room International George Square
Collection: Refined Rebellion
PH: Kris Kesiak
Mua: Precious Davis

The Doors to Timeless Hair by Krisztina Keresztes
explores the connection between
timeless beauty and creative transformation.
Through sculptural shapes, refined textures, and artistic precision,
the collection presents hair as a form of expression that
transcends trends and celebrates enduring craftsmanship.

Hair: Krisztina Keresztes
Collection: The Doors to Timeless Hair

Camden Noir by Juan Luis Soria draws inspiration from
Camden Town’s mod and underground spirit,
transforming its rebellious aesthetic into a
refined, graphic hair collection.
A fusion of urban attitude, elegance, and creative expression.

Hair: Juan Luis Soria
Collection: Camden Noir