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Vuoi trovare un parrucchiere vicino a te?

Gea es la Diosa Tierra! La inspiración ha sido nuestro globo terráqueo con su increíble paleta de colores… ya sea un atardecer con sus tonos anaranjados… o el azul turquesa de una intensidad abrumadora en las cálidas costas caribeñas, o el sinfín de pinceladas y variaciones infinitas entre verdes y marrones de nuestros bosques… en fin, colores de nuestra madre tierra. Texturas diversas, desde lo más puro, pulido, suave y liso al desorden ordenado de un cabello afro de un gris rocoso; pasando por un cabello de tonos verdinegros con una textura pajiza y un corte des-estructurado, o una melena medusa y una cascada de agua turquesa… incluso un corte marcado y con textura liviana…todo ello es: Gea.

Hair: Mayte Garrote @ Different Estilistas – España
Collection: Gea
Ph: David Arnal
Make-up: Alex Alva
Styling: Eunnis Mesa

Hair: Dmitry Vinokurov – Russia
Collection: Spells of incognito
Ph: Ilin Mikhail
Make-up: Abyzova Irina Gorlouchco Nina
Coloring: Zhilinsky Sergey, Maslov Sergey, Bakhtina Irina, Zabrodina Marina, Grigoreva Elena, Fomagin Pavel, Zaitcev Oleg, Litvinenko Natalia, Narimanova Veronika
Art director: Putkin Sergey

Ma l'innovazione può risiedere, oltre che nella formula, anche nel packaging, nella presentazione del merchandising, nella comunicazione. Perché per un terzo dei nuovi prodotti, validi o meno che siano, manca poi il supporto del marketing e questo ne decreta il fallimento: i consumatori non sanno che esistono, non li trovano nei Saloni, oppure non si sentono incentivati a provarli.

Secondo un'indagine Nielsen un packaging rinnovato fa crescere i ricavi del 5,5% rispetto a quello tradizionale.

Si può quindi dedurre che non sempre l'innovazione è nel prodotto stesso quanto nel modo di proporlo e quindi nel marketing.

Hair: Dmitry Vinokurov – RU
Collection: So Easy
Ph: Olkhovoy Alexey
Make-up: Skakunov Denis
Coloring: Zhilinsky Sergey, Maslov Sergey, Bakhtina Irina, Kotenyov Artyom, Bakhtina Irina, Ilin Mikhail, Fomagin Pavel, Toshov Joni
Art director: Putkin Sergey

Nel profilo della donna Sargassi emerge una femminilità in tutte le sue sfumature, ispirata ai colori suggestivi di una natura inesplorata e avvolta dalla magia dei boschi.

Hair: I Sargassi Artistic Team – Italia
Collection: Fhairy tale
Ph: Giorgia Sallustio
Make-up: I Sargassi Artistic Team
Stylist: Made in testaccio di Gloria Brescini
Graphic Design: Nw Design
Shooting and editing: Simona Santelli

Celebrating another phenomenal year, with the opening of 11 new salons, including the most northern RUSH SALON in Manchester and the continual growth of the company both on a business level and creatively, the Rush Oscars once again provided the perfect way to get 2017 off to a flying start.

Held at the beautiful art deco Savoy Theatre and hosted by International Creative Director, Andy Heasman and International Colour Director, Chris Williams, who immediately introduced Co-Founder and CEO, Andy Phouli onto stage, who welcomed 2017 as a ‘new year, new direction and new venture.’ Andy went on to share Rush’s plans for building and developing the brand and how proud the Rush family is of the entire team.

LDC, part of Lloyds Banking Group, has come on board to help grow Rush into a major national brand.
The investment will help to accelerate Rush’s national expansion of the brand as the company plans to fast-track the roll out and almost double its salon count over the next four years.

Co-founder and CEO, Stell Andrew took to the stage to give a compassionate speech, calling 2016 the best year Rush have ever had and that for 2017, the team will step up to the challenge.
Rush hairdressers are full of passion and creativity, with one goal and one commitment.

Each year RUSH raise valuable funds for Great Ormond Street Hospital with their show, Rush Live. This year was no exception. Rush’s Tina Farey and Paola Pinto took to the stage to speak about how much Rush’s long-standing relationship with GOSH means to the company and presented GOSH with a cheque for £14,800 which was raised at Rush Live taking the total raised over seven years to £120,000.

Co-Founder Andy and CEO drew the evening to a close bringing on daughters Sophia and Georgia to present the final award for London Salon of the Year to Baker Street.

The Rush Hair Oscar Winners:
Andrea Lowe Award
Assistant of the Year
Alfie Johnson – Croydon, George St.
Front of House of the Year
Issac Sasso – Walton-On-Thames
Beauty Therapist of the Year
Abbie Denton – Sutton
Retailer of the Year
Perry Whitehead - Bromley 
In association with L’Oreal Professional Products Division
Retail Salon of the Year
The House of Rush
Newcomer of the Year
Greenwich
Support Centre Operator Award
Shannida Belgrave
Head Office Award
Nicola Ellul
Photographic Award
1^st: Ryan Humpage - Epsom
2^nd: Aneta Adulfe - Greenwich
3^rd: Shelly Sumner - Moorgate
STC Stylist of the Year
Michael Butterfield - Southampton
Colourist of the Year (Joint Winner) 2x Awards
Ben Hudson – Guildford and Lauren Gilkerson - Clapham
Stylist of the Year
Sanchia Hawyard-Holst – One New Change
Franchisee of the Year
Lucy Kundomal – Ealing and Kingston
Manager of the Year
Tina Poonam Mehmi - Kensington
Outstanding Achievement Award
One New Change
Salon of the Year
Northern
Liverpool
Salon of the Year
Eastern
Westfield Stratford
Salon of the Year
Western
Windsor
Salon of the Year
Southern
Guildford
Salon of the Year
London
Baker Street
Social Media Award for Salons
Kings Cross

Nebula: an interstellar cloud of dust where stars and planets are born. Fabric textures in this striking ensemble, with overlaying threads and transparencies, are truly embodied in this Nordic inspired collection. The colour palettes are soft vintage pastels of lemon, rose and pistachio, creating dreamy cloud like effects through the hair. From soft, delicate apricots to bold, bright oranges, this transition to copper tones is expected to hit the ground running.

HAIR: Jo McKay – AU
Collection: Nebula
Ph: Ole Musken
Make-up: Pauline Nærholm
Styling: Tommy Løland
Hair color: Jo McKay
Hair styling: Ellen Marie Johansen, assisted by Michael Bui

ETC LIGHT di GAMMA PIÙ è il phon compatto più leggero al mondo e con la massima potenza. Il sistema “evolution turbo compressor technology” incrementa la pressione e la velocità dell’aria a contatto con le spazzole.
La griglia, rivestita in tormalina, ionizza l’aria rendendo i capelli più vivi e brillanti.

*****

GAMMA PIÙ ETC LIGHT is the most lightweight compact with maximum power. The “evolution turbo compressor technology” increases the pressure and speed of the air in contact with the brush.
It is the most lightweight hairdryer in the world. The tourmaline coated grill ionizes the air revitalizing hair and making them more brilliant.

Gamma Più S.r.l. Via Caduti del Lavoro, 22
25046 Cazzago San Martino (BS) - Tel: +39 030.7750077

Hair: Blue Tit Vision Team – UK
Collection: Vol1
Ph: Doris Himmelbauer @ D.himmelbauer.com
Make-up: Christoph Haider
Blue Tit Vision Team: Christoph Haider, Tom Warr, Kamila Pruszek, Harriet Franks, Robbie McPhilomey, Silvio Hauke

Millennials are the most frequent users of all haircare products, with daily hair care usage higer among male consumers.
Most women use hair care products one to five times per week, with a considerable number of men using hair products daily across markets.

Millennials are out-using all other generational groups on every major product category when it comes to hair care.
In addition to gender, age and regional differences are also significant in usage habits: in Mexico and South Korea around 80% of 15-29 years olds shampoo daily, compared with just 35% of the same age group in the European markets of Italy and France.

Male consumers are keen on daily styling as well as washing.

HAIR: Harry Boocock & Chris Horsman - UK
Ph: Richard Miles
Make-up: Leanne Shaw
Clothes Styling: Sarah Hills Smith

Approda a Santiago del Chile, il 6 e 7 marzo, l’evento DAVINES che propone on stage il meglio della coiffure internazionale all’insegna dell’apprendimento, della condivisione e della tensione verso l’eccellenza.

HAIR ON STAGE è lo show di 2 giorni di show con stilisti internazionali e nazionali d’eccezione, che rappresenta un’opportunità unica per incontrare parrucchieri creativi e sulla stessa lunghezza d’onda, per scambiarsi tendenze, idee e progetti.

Lo show avrà luogo al Centro de las Artes 660: uno dei più famosi spazi culturali di tutta l’America Latina.

La grande attesa è per il Direttore Artistico del brand, Angelo Seminara, per la prima volta in America Latina.
Da poco insignito del prestigioso premio British Hairdresser of the Year, presenterà sul palco la sua ultima collezione Star Icon.

Il team inglese Allilon Education, fondatori dell’omonima accademia DAVINES con sede a Londra, si alterneranno sul palco per mostrare la loro ricerca creativa di forte impronta tecnica in fatto di taglio e colore.

Sotto i riflettori anche la stilista sudafricana Candice Wyatt-Minter che salirà sul palco presentando Pow la sua ultima collezione in pieno stile pop.

In questo turbinio di luci ed emozioni si esibirà James Abu Ulba stilista canadese parte del Davines Artistic team a livello internazionale, la sua crescita professionale lo ha portato a vincere il Davines World Style Contest nel 2012, da allora molte delle sue collezioni sono pubblicate nelle più importanti riviste di settore.

Grande spazio agli stilisti latino americani rappresentati da S2 Accademy e Paco Jiménez.

Hair: Jordi Pérez – La Barberia de Gràcia - España
Collection: Dirty face
Ph: Sergi Jasanada
Make-up: Mónica Martínez
Costumes: Fermín & Gilles

Ecco i colori per capelli che spopoleranno nella prossima estate 2017.

La nostra classifica PANTONE vede primeggiare il bianco, il rosa, il verde, l'azzurro e il viola, sia nelle sfumature pastello che in quelle più decise.

Cosa aspetti ?

Los tonos rubios son la nota predominante de Värit, la última colección femenina de José García Peluqueros. Inspirada en Escandinavia, donde esta tonalidad recobra vida según incidan los rayos solares sobre el cabello: los platinos, dorados y cobrizos se mimetizan con la mismísima aurora boreal, resaltando la pureza del amarillo, el rosa, el azul o el morado.
Los cortes están realizados sobre espesas capas con terminaciones despuntadas que permiten el movimiento, dejando ver el color en la raíz: el tesoro boreal que recoge la máxima belleza finesa.

HAIR: Jose García Peluqueros – España
Collection: Värit
Ph: David Arnal
Make-up: Isabel García
Styling: Eunnis Mesa

SUSPICIOUS is a very visual collection, with a good basis, all the basis that a small part of the Rock and Roll history can bring. It’s a simple collection, without excesses, it’s commercial, clean, transparent and well performed, a collection made directly for the street life. Do you dare? Become a SUSPICIOUS…

HAIR: Carmelo Tortosa Alfonso – España
Collection: Suspicious
Ph: Malia León
Make-up: Atrium by El Patio del Barbero

Inspired by the power of positivity, constancy & repetition, Sanguine channels the dynamic & feminine silhouettes of Thiery Mugler. Sleek forms and diffused textures are bold and brave whilst a condensed colour pallet of blood-red, black and blonde reveal accents of opposing colours through partings & fringes.

HAIR: Saco creative team led by Richard Ashforth – UK
Collection: I.D.entity
Ph: Colin Roy
Make-up: Marco Antonio
Clothing: Tania Zekkout

Sus efectos positivos fueron descubiertos por los granjeros que trabajaban en las praderas alpinas, especialmente en el norte de Italia.

Ya a principios del siglo 20, los baños de heno eran considerados tratamientos naturales para aliviar dolores reumáticos, de cadera y de espalda, tortícolis, contracciones y calambres musculares, neuritis, ciática, sinovitis, rigidez articular y obesidad. La terapia, conocida también como fitobalneoterapia, era usada por los campesinos que, para templar el cuerpo después de las duras fatigas de la jornada, descansaban y dormìan sobre el heno cortado.

Cuidado natural entre los más antiguos, debe su eficacia al calor que libera de las hierbas alpinas en fermentación.

Así, los baños de heno estimulan la circulación, tonifican y purifican la piel gracias a la absorción de los principios activos contenidos en la eficaz mezcla compuesta por alquimila, artemisia, festuca, valeriana y lavanda, entre otros. Tienen un efecto desintoxicante y purificador, revitalizando el equilibrio y mejorando el bienestar general.

Sudando en el heno se fortalece el sistema inmunológico y se estimula el metabolismo.

Además, las flores representan un importante aporte para el cuidado de la piel.

The Original Hay Bath del Hotel Heubad
Uno de los pioneros en ofrecer los baños de heno fue el Hotel Heubad, cuyo servicio de "Hay Bath Station" está disponible desde su fundación, en el año 1903.

Y no sólo se mantiene hasta el día de hoy, sino que, además, es el tratamiento estrella de su spa, donde se lo promociona como The Original Hay Bath. No casualmente también sus propietarios siguen siendo los mismos: la familia Kompatscher. Por más de un siglo, cinco generaciones se han dedicado a estos tratamientos de heno fermentado.

Ubicado en la pequeña localidad de Fiè allo Sciliar, en la provincia italiana de Bolzano, el Hotel Heubad utiliza exclusivamente el heno recolectado de los prados de Alpe di Siusi.

Y se lo hace muy temprano, cuando todavía tiene todos sus aceites esenciales. Además, contiene árnica de montaña, genciana, campánula y milenrama. Aunque desde hace algunos años los baños de heno ya no pueden ser llamados tratamientos de curación, sus efectos positivos nunca han cambiado, afirman los propietarios del Hotel Heubad.

Así, por ejemplo, aseguran que existen documentos científicos que destacan que en casos de artritis, trastornos del sueño, problemas digestivos y agotamiento físico, los efectos positivos de 7 a 9 baños de heno se extienden de 8 a 10 meses.

Bañeras y Kraxenofen Muchos años después, los adelantos técnicos y científicos permitieron que esta terapia recobrara nuevamente vigencia a través del desarrollo y fabricación de las bañeras para baños de heno y de las sesiones de saunas Kraxenofen, que ayudan a relajar las distintas parte de la espalda y nuca, ganándose un espacio en el sector de spa y wellness. n procedimiento habitual es que la persona permanezca de 15 a 20 minutos envuelta en heno cálido y húmedo.

Posteriormente, se lo ubica en un área de relax durante otros 30 minutos.

Se recomienda, además, agregar un masaje clásico para cerrar y potenciar el tratamiento.

HAIR: Raquel Saiz González - España
Collection: Sophisticated
Ph: Esteban Roca
Make-up: Nacho Sanz
Styling: Ban&Ro