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PRŮZKUM ❤️ TRHU NEWS - HAIRSTYLIST




PRŮZKUM ❤️ TRHU NEWS


PRŮZKUM ❤️ TRHU

Cosmetica Italia


MERCATO COSMETICO ITALIANO

Il valore del mercato cosmetico italiano ha superato i 9.500 milioni di euro nel 2013.
Il comparto ha registrato un calo dei consumi marginale (-1,2%) e un aumento delle esportazioni dell'11% per un valore vicino ai 3.200 milioni di euro. L'impatto dell'export sostiene la produzione, 9.300 milioni di euro, in crescita del 2,6%: per la prima volta le esportazioni crescono sia in quantità che in valore, a testimonianza della più ampia competitività acquisita dalle imprese nazionali.
Per quanto riguarda i consumi, emergono le prime indicazioni di tendenza: a conferma che è in corso una significativa trasformazione nelle abitudini di acquisto del consumatore: le vendite dirette a domicilio registrano un aumento del 4,5% superando i 450 milioni di euro.
Anche l'erboristeria esprime una tendenza positiva, con una crescita del 2,8%, per un valore di 409 milioni di euro; in recupero anche la farmacia che, dopo un calo negli esercizi precedenti, torna a crescere dello 0,3% superando i 1.750 milioni di euro. Le forti tensioni sulla propensione al consumo di ampie fasce di utenti hanno condizionato il calo dei consumi in profumeria (-3,8%) per un valore di oltre 2.100 milioni di euro e nei canali professionali: se i prodotti professionali per l'estetica registrano un segno negativo del 5,5% (242 milioni di euro), quelli per l'acconciatura calano dell'8,4% (591 milioni di euro). La grande distribuzione, prossima ai 4.300 milioni di euro, registra una sostanziale stabilità (+0,1%) caratterizzata dal sostenuto calo delle vendite nelle grandi superfici (iper e super), bilanciato dalla crescita delle catene specializzate e dei monomarca.
Nello specifico gli italiani non rinunciano all'acquisto del cosmetico, prodotto indispensabile di igiene quotidiana e di benessere personale. All'interno delle varie famiglie di prodotto ci si sposta però verso fasce di prezzo più economiche e dal miglior rapporto qualità-prezzo: ecco perché cala lievemente il valore del mercato cosmetico, ma non il volume dei prodotti venduti.
Tratto da un report di:
COSMETICA ITALIA- ASSOCIAZIONE NAZIONALE IMPRESE COSMETICHE
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