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Taking inspiration from earthy, natural tones, we used a range of styling and colour techniques to create soft, muted pastel shades and multi-dimensional texture.

Hair: Westrow Street Lane - UK
Collection: Ethereal
Ph: Paul Gill
Make-up: Zoe Peplow

Investimenti pubblicitari globali in crescita del 5,7% nel 2016 per un totale che supererà i 500 miliardi di dollari per la prima volta (456 miliardi di euro). Sono le previsioni della società di ricerca londinese Ihs, secondo la quale nell'anno che sta finendo la raccolta è cresciuta del 3,1% a 497 miliardi di dollari (453,4 miliardi di euro). La pubblicità video diventerà sempre più rilevante e peserà per un quarto di tutto il display advertising grazie all'attività delle società tecnologiche, dei broadcaster e degli editori tradizionali che incrementeranno la propria offerta investendo in video properties ma anche espandendosi su Facebook, YouTube e Twitter.

ALPHA is inspired by the iconic era of the 1950s, James Dean and Mary’s love of this time in history. James Dean was a cultural icon of teenage disillusionment and social estrangement, whose influence on men’s hair and fashion is still palpable. Fashion trends from the past are reinvented with a modern twist; hair is influenced by volume and movement with longer haired models helping to achieve the desired looks to pay homage to the ultimate “Rebel Without A Cause”.

Hair: Mary Alamine @ Royals Hair & Beauty - AU
Collection: Alpha
Ph: Daniel Knott
Make-up: Veronica Moreira
Styling: El Pappas
Salon: Royal Hair & Beauty

Hair: Sherri Jessee - USA
Collection: Pravana
Ph: Julia Kuzmenko
Make-up: Sherri Jessee

Hair: Cebado - España

80's punk rock with some androgyny and goth mixed in. Like vinyl, the hair and make-up finished are high shine. The cuts, especially the fringe are dramatic and edgy.

Hair: Allen Ruiz - UK
Collection: Vinyl
Ph: Yulia Gorbachenko
Make-up: Anastasia Durasova Wardrobe
Stylist: Beagy Zielinski
Hair Colour: Luis Gonzalez

The collection is inspired by "Boudica" the Celtic warrior queen. We tried to create a softer more beautiful version of this fearsome heroine, while still retaining her warrior attributes. The hair was knotted, crochet, dreaded and worked into different textures. Together with body armour and fierce but sombre make up we created a wild warrior external look with a softer side.

Hair: David Murray @ David Murray Hairdressing - UK
Ph: Kestutis Anuzis
Make-up: Paddy Mc Gurgan
Styling: Desiree Lederer

The collection is based on the natural structure and fall of the hair; hardly any styling tools are required. Eye catchers of Natural softness are its accents on texture and the reflection of light. For Natural softness, Kimm was inspired by examples from nature: the coat of a white-gray striped tiger; the reflection of light on pomegranate seeds; gray-blond downy feathers; the red-copper glow of the Sahara; and cool, white-gray veined marble. “Let nature speak for itself”, says Kimm. “This also applies to the structure of hair. As specialists, we follow and emphasize the strong points of the hair by drawing attention to its texture and by increasing the possibilities for light to reflect on it.”

Hair: Kimm Koffijberg and Creative team - NL
Collection: Natural softness
Ph: Hans Mooijer
Make-up: Dominika Swietlink
Styling: Hans Mooijer
Models: Elite, Euromodel, New Generation
Creative team: Kimm Koffijberg, Nikki Seur, Elaine van Sermond, and Daniek Vermeij

Hair: Rafaraso Peluquero - Spain
Collection: #EternalBarber

Hair: Kimatica - UK

Hair: Francesca Clarke @ Andrew Collinge Hairdressing - UK
Ph: Alex Barron-Hough @ Bedhead Studio

Hair: Lou Clavé & Bianca Grey - UK
Collection: Hero
Ph: Graham Wylie
Make-up: Ana Cruzalegui
Styling: Ian Todd

Nel Salone GIANNI PARRUCCHIERI di Vimercate (in provincia di Monza e Brianza), quattro stilisti attenti e preparati si dedicano alla loro attività con perizia, all'interno di uno spazio funzionale e accogliente, dove ogni cliente può sentirsi a proprio agio e sicuro di essere consigliato nel modo più opportuno.

Ora lo spot è anche mobìle !

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Hair: Sherri Jessee - USA
Collection: Arielle
Ph: Nathan Mays
Make-up: Sherri Jessee

Short, wavy, natural ... The wob is an assumed choice for a woman who still has a head start. With her, the "wavy bob" is part of her lifestyle and forget the strict bob. The apparent simplicity hides his game as the cutting work is demanding. The result manages to give an impression of total freedom and hair thickness. Every woman can be conquered by this beautiful wob born of a perfect cut.

Hair: Eric Zemmour - France
PH: Gérard Taride
Make-up: Justine Lancelle
Stylist: Louis Bohème
Model: Laetizia
Colour: Laurent Micas, Laura Manaira, Laetitia Immordino
Assistant: Jean-David Amoyel
Creation: Agence Antares
Thanks to: BCBGMaxAzria

GRIFFE PARRUCCHIERI è uno dei più noti saloni della provincia di Treviso. Si trova a Montebelluna, dove la direttrice del salone Antonella Bordin e la responsabile artistica Roberta Gallina coordinano un team affiatato, composto da sette professionisti, tra i quali la receptionist Ivana Bordin e le stiliste Loredana Carniato e Stefania Bordin.

Ora il suo spot è anche mobìle !

clicca e guarda lo SPOT !

Hair: Stress Exchange Art Team - UK
Ph: James Rudland, Spot Studios
Styling: Stress Exchange Art Team