Gossip & Beautynews ❤️

È in edicola STILECAPELLI n° 4
la rivista moda-capelli per le star con 112 pagine di proposte d'avanguardia.

STILECAPELLI è distribuita selettivamente nelle edicole degli aeroporti,
nei duty free, nelle stazioni ferroviarie dei capoluoghi di provincia,
nei 50 HAIR SHOP italiani e nei 25 INFO POINT di EXPO MILANO.

La presentazione avverrà venerdì 29 maggio 2015 - ore 18:15
Piazza del Grillo 1 - Roma

"Biondo Platino" è l'opera prima di Roberto Carminati, noto hairstylist romano delle dive del cinema e della TV, appassionato di moda e architettura. È un racconto autobiografico, coraggioso e sincero, che parla di lui, del suo percorso, del mondo che lo circonda, glamour come la location che Roberto ha scelto per la presentazione del libro: "Scena Imperiale VII", esclusivo salotto accanto al Palazzo del Grillo, a Roma.

7 - 9 giugno 2015
Presso Baia Flaminia Resort - Pesaro

LANCIO MODA FREESTYLE CLUB
Autunno/Inverno 2015-2016

La nuova collezione Step by Step

Moda e Formazione Tecnica

The Nominees are Announced:

Making household names of some of the hairdressing industry's biggest talents, HJ's - British Hairdressing Awards - has announced the nominees for this year's British Hairdresser of the Year title:

• Darren Ambrose
• Errol Douglas
• Mark Hayes
• Gary Hooker & Michael Young
• Akin Konizi
• Mark Leeson
• Angelo Seminara
• Jamie Stevens

For the cosmetics industry, the change of seasons is now much more than just the occasion to introduce new colours or scents. Market researches shows that Seasonality is becoming a key trend of the beauty market, with numerous brands launching product innovations adapted to seasonal conditions. The growth of cosmetic products developed to offer a targeted defence against the effects of specific weather conditions has been considerable over recent years.

Nel mercato cosmetico il cambio di stagione è ben più che un'occasione per introdurre nuove varianti di colore per capelli. Le ricerche di mercato dimostrano che la Stagionalità sta diventando una chiave importante per il mercato della bellezza, tanto che molti brands stanno lanciando prodotti innovativi sulla base delle condizioni di stagione. Sta crescendo negli ultimi anni infatti il mercato che vede diversi prodotti cosmetici differenziati a seconda del loro effetto su una particolare condizione atmosferica.

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in this market in China. Here are 7 steps to be established in the Chinese market of cosmetics.

• 1. Study the market:
  Before establishing into any market, you have to study it. First, we must see what appeals the Chinese people: in the field of cosmetics, the Chinese do not have the same desires and demands that the Western people.
• 2. Product Registration:
  It is imperative to register its products before exporting them. For this, there are some essential steps as designating a Chinese REP and declare to the SFDA. Then there is testing to check the products and a license is issued.
• 3. Identify distributors at trade shows:
  To settle in China, we must find distributors: they will sell your products to a store for consumers and they will buy. Trade shows exist in the world with as main theme, cosmetics. There are suppliers, retailers and distributors from around the world. To find a distributor we can try to locate it on a show dedicated to cosmetics.
• 4. Invest in brand awareness in China:
  A brand in China only work if it is known and has notoriety. Indeed, the Chinese prefer brands that are known and trusted rather than the new brands that nobody knows to avoid unpleasant surprises.
• 5. Use social networks to create a community:
  To become famous, we can use social networks to create a community. A community is a group of people who follow the news and events of a brand, and they are loyal people.
• 6. Facilitate distribution network:
  Animating a distribution network will allow to facilitate distribution process and to increase sales.
• 7. Check on copies or excesses of certain distributors:
  China as we know is used to copy a lot of things whether products or concepts. Therefore, we have to check that no product is copied or looks too close to something we did. So we have to regularly check the new products of our competitors.

Si è concluso da poco il grande evento FARMACA international 2015: l'Azienda produttrice di cosmetici per capelli questa volta ha scelto come cornice per il proprio Convegno Nazionale la splendida città di Montecarlo.

Domenica 10 maggio gli invitati sono stati accolti dal Signor Fardelli Fulvio, Direttore Marketing, che ha aperto la serata presentando tutti gli stilisti dello Staff Farmaca ed ha colto l'occasione per premiare Beppe Unali dopo tanti anni di collaborazione. Quindi è stata la volta della presentazione della novità prodotto colore: DÉFILÉ, prodotto rivoluzionario destinato a cambiare il modo di lavorare in salone, decolorando e colorando in un solo passaggio. Il Team Philo ha presentato il nuovo prodotto nel suo apprezzatissimo Show. Al termine cena di Gala e l'appuntamento con la divertentissima Teresa Mannino ed i Boiler (direttamente da Zelig).

Il mattino del lunedì la Rete Vendite Italia ha preso parte al Convegno Nazionale con la presentazione e la spiegazione tecnica del prodotto, in contemporanea anche gli stilisti hanno effettuato un approfondimento tecnico sulle sue qualità e utilizzo. Alle 19.00 si è svolto lo Show dell'ospite internazionale ERROL DOUGLAS (personaggio di spicco fra gli stilisti Inglesi, presidente delle Accademie per acconciatori Inglesi e vincitore dei British Haidressing Awards nel 2013) che ha presentato la sua ultima collezione Moda. Il team Bhc, Diretto da Sergio Laurenzi, ha aiutato Errol Douglas ed il suo Team nella preparazione delle varie tecniche di colorazione presentate in pedana. Il Direttore Commerciale, Tino Bonino, ha infine ringraziato tutti i presenti dando appuntamento al prossimo evento Farmaca.

Green brands need to focus on distribution if they are to widen appeal of sustainable products. Organic Monitor research finds the most successful green brands are those who have expanded distribution into mainstream channels.

I brand "green" devono focalizzarsi sulla distribuzione se vogliono aumentare la presa dei prodotti ecosostenibili. Una ricerca dell'Organic Monitor ha dimostrato che i brand "green" di maggior successo sono quelli che hanno ampliato la distribuzione anche al di fuori dei canali tradizionali.

Inspired by vibrant, high fashion campaigns, the style of the images is guided by the sports lux trend, which was then visually interpreted into fashion-led hairstyles that pushed the campaign’s creative boundaries. The 10 cuts and colours draw upon several infl uences including: street culture, the catwalk, editorial concepts, as well as previous TONI&GUY collections. Working with the brand’s professional haircare range label.m to style and fi nish, the cuts vary from longer styles with statement details such as disconnected panels and short fashion fringes to the intricate workings of shorter hair, which incorporate serrated edges and heavy graduation. The colour palette includes bold, rich techniques such as vivacious gold range and raven blue as provided by product partners Wella Professional and L’ORÉAL Professionnel. Captured as both headshots and full lengths, the backgrounds were chosen very carefully by Sacha Mascolo-Tarbuck, TONI&GUY’s Global Creative Director, in order to create maximum impact. Set against a white background, the focus of the closely framed headshots remains on the cuts and colour, whereas the full-length images use a black background allowing for colours to pop and the fashion element to take centre stage. The end results are a unique, skillful and visionary campaign that will inspire both hairdressers and consumers alike.

ART DIRECTION: SACHA MASCOLO-TARBUCK @ TONI&GUY - UK
PHOTOGRAPHER: ANDREW O’TOOLE
STYLING: SARA DUNN
MAKE-UP: MEL ARTER

Nonostante la crisi, le spese per gli accessori destinati alla bellezza dei bimbi nel giorno della loro prima comunione rimangono sostenute. Se un accessorio (cravatta, giacca...) per maschietto costa intorno ai 100 euro, la spesa per una bimba può arrivare al doppio: coroncine di fiori, fiocchi, cerchietti e brillantini per capelli sono gli accessori più di moda e ai quali non si rinuncia per la bellezza dei piccoli.

20-22 January 2016
Tokyo Big Sight - Japan

COSME TOKYO is the Japan's largest exhibition specialised in cosmetics. Gathering powerful importers and buyers from Japan and Asia, COSME TOKYO 2016 offers one of the best way to tap into the world's second largest cosmetics market. It is n important business appointment, attending to welcome 700 exhibitors from 50 countries/regions.

UK women are seeking more quality from their hair care products and are using the web to find the best that money can buy which is helping to boost the prestige market as consumers look for luxury products at reduced prices.

According to market researcher Mintel, the women's hair care market's is seeing consistent thanks to the essential hygiene nature of products such as shampoo. And according to the firm's Senior Beauty and Personal Care Analyst, Charlotte Libby, consumers are now demanding more quality from their products, menaing appearance-driven NPD is also driving the market.

Tony and Maggie Rizzo, founders of the Alternative Hair Show, have announced the launch of the Alternative Hair Ethiopia Project. The couple founded the Alternative Hair Show in 1983 following the loss of their son, Valentino, to leukaemia. The annual charity hairdressing show is now its 33rd year and continues to raise vital funds for charity. In 2012, the fundraising got a boost with the launch of Fighting Leukaemia; their own trust committed to funding charities supporting those suffering leukaemia and related cancers of the blood. Tony has now made the decision to extend the charity’s support to Ethiopa – the country with the lowest level of health care in the world and where the survival rate of leukaemia patients is only 20%, compared to 75% in the UK. A visit to Ethiopia was key to the new charity’s launch, and Tony and Maggie spent their time visiting schools, aid projects and hospitals in cities including Addis Ababa, Tambaro, Hawassa and Gambella. The Alternative Hair Ethiopia Project will fund a dedicated health centre in Tambaro, including a much-needed education program. Tony says: “The trip was an incredible experience, providing a great insight into the basic minimal needs for the people to survive. It was invaluable to see first hand the incredible work that the many aid agencies do to extend help within the region.” .

Inspiration: based upon illusion, this image brought to life creative and passion employing elements of our atmosphere. Solar flare fusions of lightning reds shadowed by the energy of precision lines, demonstrating the pure power of this phenomena.

Hair: Spirit Art Team @ Spirit Hair Company - UK
Collection: Solar
Ph: Jenni Hare
Make-up: Lauren Mathis
Stylist: Bernard Connolly

TIGI promised those attending its Copyright Colour Tour and intimate insight into the brand and that’s exactly what was on offer. Matthew Batham was in the audience when the tour kicked off at Sopwell House in St Albans and, along with the other guests, was treated to a day of creative inspiration and an insight into how colour can add value to any salon business. Among those welcoming guests to the event were TIGI founder Anthony Mascolo, who reiterated the TIGI brand’s commitment to staying professional and sticking to its ethos of being ‘by hairdressers, for hairdressers’. Also there to educate and inspire guests were members of the TIGI artistic team, including global creative technical director, Christel Lundqvist and European technical creative director, Warren Boodaghians. The colour maestros demonstrated the versatility of Copyright Colour creating model looks that were both bold statement and beautifully commercial. Making a guest appearance was multi-award winning hairdressing and successful salon owner Andrew Collinge, who spoke about what Copyright Colour had brought to his business. The day also including styling demonstrations, plus some freehand colour by Anthony Mascolo himself, using spraypaint on wigs.

The Reflective Collection is an eclectic modern mix of styles inspired by collections from the late 60’s to the early 90’s.

Hair: Toni & Guy - UK

In Italia, contrariamente a quello che succede all'estero, le Aziende di prodotti per parrucchieri (escluso le Aziende "conto terzi"), investono solo tra il 2 e il 7 % del fatturato in pubblicità. Cosa rientra in questa cifra?

• pubblicità tabellare classica
• sito internet
• depliant
• cartelle colori
• pr, viaggi clienti
• fiere

• non soddisfa l'Azienda perchè non ha più margini da investire nel Marketing
• non soddisfa i Rivenditori/Grossisti/Agenti perché a fatica coprono le spese
• non soddisfa il Parrucchiere perché, oltre allo striminzito prodotto, riceve pochi servizi (info, meeting, corsi, show, etc)
• non soddisfa la donna-cliente perché non ha la sensazione di essere trattata con prodotti "glamour" ma di massa.

Anche a Prato, Toscana, entra in vigore (adeguandosi alla legge nazionale e regionale) il nuovo regolamento per parrucchieri ed estetisti. Le novità sono molte: per esempio è previsto che nello stesso esercizio possano essere svolte le attività di estetica, acconciatore e tatuatore, anche afferenti a titolari diversi, utilizzando in comune esclusivamente locali destinati a servizi igienici, spogliatoio, ripostiglio e attesa/ricezione. Diventano più restrittive le norme sulla sterilizzazione e si differenziano gli importi delle sanzioni. All'interno dell'attività di parrucchiere, la manicure e pedicure dovrà limitarsi a limatura e laccatura, per altri servizi sarà necessaria idonea cabina.

The talented Allilon Education team has been in Canada and Vietnam teaching Davines salon owners, educators, academy owners and stylists at a satellite academy. The Primary Shapes course took place from 23-26 March and was attended by eleven students. Meanwhile, key educators, Allilon Education co-founder Pedro Inchenko and Allilon Education Colour Director, Madeleine Murphy, visited Vietnam to teach the four-day Primary Disconnection course from the 2015 syllabus, alongside a cut and colour seminar of the brand’s latest collection: Okafor. The Allilon Education team then presented the Okafor collection in a live show, from 6-7 April, to an audience of more than 150 hairdressers.

Never ones to stand still, the Educators will fly to South Africa in May to deliver more courses from the Allilon syllabus and have been booked to present a spectacular show in Ho Chi Minh City, the largest city in Vietnam, in November, to a 1.000-strong audience.

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